Press Release

Canon Introduces the RF 100-300mm f/2.8L IS USM to Its Lens Lineup in Latin America

The new lens combines the flexibility of a zoom lens with the quality of a telephoto lens

MELVILLE, NY, May 3, 2023 – Today, Canon U.S.A., Inc. – Latin America Market, a leader in digital imaging solutions, announced the launch of the RF 100-300mm f/2.8L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens.

For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF 100-300mm f/2.8L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF 100-300mm f/2.8L IS USM lens brings new value to customers with the following features:

Wide Focal Range — 100-300mm range

• Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm
• Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design
• Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard)
• Weather and Dust Resistant — Durable in various environmental conditions
• Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF 300mm f/2.8L IS II

This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer.

To learn more about the RF 100-300mm f/2.8L IS USM lens, please visit www.cla.canon.com.

For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.

About Canon U.S.A., Inc.:

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), as of 2021 has ranked in the top-five overall in U.S. patents granted for 36 consecutive years† and was one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact cla_pr@cla.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.