MELVILLE, N.Y., September 21, 2021 – Canon U.S.A., Inc. – Latin America Division, a leader in digital imaging solutions, today announced the RF 16mm f/2.8 STM and RF 100–400mm f/5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art.Ultra-Wide Perspectives:
Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF 16mm f/2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage.
Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length f/2.8 include:
The Canon RF 100–400mm f/5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF 100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF 100–400mm is an excellent gateway into the world of wildlife, nature, and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance.
Additional features of the Canon RF 100-400mm include:
To learn more about the RF lenses, please visit www.cla.canon.com.
For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.About Canon U.S.A., Inc.:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and is one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact firstname.lastname@example.org.