MELVILLE, N.Y., October 31, 2019 – Completing the “trinity” of RF lenses for the EOS R Full-Frame mirrorless camera system, Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, today announced the RF 70-200mm f/2.8L IS USM telephoto lens. Additionally, the company also announced its first lens to feature Defocus Smoothing lens coating, the Canon RF 85 f/1.2L DS. The ninth and tenth lenses in the RF family are both powerful tools for photographers using the EOS R or EOS RP cameras, in particular, those shooting sports or wildlife photography with the RF 70-200mm f/2.8L or portrait photography with the RF 85mm f/1.2L USM DS.Short and Light With All The Might: Canon RF 70-200mm f/2.8L IS USM:
The new lens features a large and bright f/2.8 aperture, which, along with the 70-200mm focal zoom ranges, presents an ideal workhorse lens for professional and amateur photographers shooting sports, wildlife, wedding and event action. The new RF lens is 27 percent shorter and 28 percent lighter than its EF counterpartii with a large portion of the lens element arrangement closer to the camera body. This arrangement is designed to provide photographers with a more balanced feel and experience even at telephoto end of the zoom range. Additionally, the shorter and lighter design allows the lens to be more easily stowed away in a camera bag when not in-use.
A first for Canon lenses, the new RF 70-200mm f/2.8L IS USM features two Nano USM motors providing an even greater level of high-speed autofocus for still image shooting and quiet and smooth autofocus for video shooting. The lens also incorporates a floating focus control, another Canon first, that drives the two lens groups individually while using the two aforementioned Nano USM motors. The floating focus lens element shortens focusing distance and help reduce breathing, providing users with fast, consistent and reliable performance.Additional Features of The Canon RF 70-200mm f/2.8L IS USM Include:
Canon has a rich history spanning over 40 years of producing 85mm lenses with f/1.2 apertures, and the new Canon RF 85mm f/1.2L USM DS is no different, or is it? The lens ushers in a new lens coating from Canon, Defocus Smoothingiii, designed to enhance the appearance of bokeh in the images captured with the lens. DS coating is a vapor-deposited coating technology that is applied to the front and rear surfaces of a specific lens element inside the lens. The coating allows off-axis flux to pass through the periphery of the lens that gradually decreases the transmittance of light, which results in images with beautifully blurred backgrounds.
In addition, the new lens features a bright f/1.2 aperture which, along with the 85mm focal length, encompasses an ideal lens for portrait photographers. 85mm is often the preferred focal length selected by photographers when shooting portraits because it provides an appropriate depth and perspective of the subject relative to the background, helping to capture high-quality imagery with beautiful and desirable bokeh. The focal length also allows for the photographer and subject to maintain optimum distance apart to support strong communication, while not being too close.Additional Features of The Canon RF 85mm f/1.2L USM DS Include:
To learn more about the RF lenses, please visit www.cla.canon.com
For Technical support and assistance, visit us at the following web page: www.cla.canon.com/supportAbout Canon U.S.A., Inc.:
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2018† and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact email@example.com.